If you are wandering the streets of Toronto, Vancouver or Montreal, you are likely to spot this new Dentyne Ice ad on highway billboards, buses, bus stops and in store. Keep an eye out for Models Stephen Price & Michelle Argyris in this steamy new campaign… you may just find yourself purchasing some gum.

 Photographer: Nikki Ormerod
Client: Dentyne
Agency: Sid Lee
Art Director: Marcella Coad
Agency Producer: Emily Patterson
Casting Director: Steve Milo
Hair & Make-Up: Cait Mizzi
Wardrobe: Kate Corbett

Behind the scenes